You ignite the spark.

We design 
The Structure.

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narrative
ARchitecture

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When your story isn't clear

your audience leaves.

01 |
Customers have never heard of you—or worse, don't know why you exist.
02 |
Investors get confused. "They'll call you."
...That was weeks ago.
03 |
The other guys get the big opportunities, because no one knows the direction you're going.
04 |
One donor hears one story.
Their partner hears another.
Their money is given to someone else.
Before the builds—before the performances—audiences need the plot. We work one-on-one with you to discover, design, and tell the story you’re meant to share.
Your voice. Your mission. Your journey.
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The Story Slate

The work. How we build your narrative infrastructure from foundation to full production.
What is the audience actually hearing?
Auditing Your Story Gap
INT. THE ARCHIVE - NIGHT

Lost in Translation

The Story Gap Audit

We look at what you're actually saying versus what people are hearing. Then we fix the biggest disconnects.

Deliverables
  • Full review of your existing messaging (website, social, decks)
  • Strategy session(s) with leadership
  • Gap analysis and immediate fixes for the stuff that's costing you deals
  • Start your audit →
    Production Specs
    Active
    Timeline
    1 Week
    Investment
    $1500+
    Protagonist ink
    Auditing Your Story Gap
    Lost in Translation
    INT. THE ARCHIVE - NIGHT
    What is the audience actually hearing?

    The Story Gap Audit

    We look at what you're actually saying versus what people are hearing. Then we fix the biggest disconnects.

    "It felt like Patrick had been in our board meetings for years. He pinpointed the disconnect instantly."

    — Founder, Series B Fintech
    Production Specs
  • Full review of your existing messaging (website, social, decks)
  • Strategy session(s) with leadership
  • Gap analysis and immediate fixes for the stuff that's costing you deals
  • Ongoing
    Retainer Engagement
    Start your audit →
    Does the culture match the promise?
    Building Your Brand Narrative
    INT. THE WRITERS ROOM - CONTINUOUS

    Inside Out

    We build the foundational messaging infrastructure that powers everything—pitches, product launches, board decks, customer-facing content. The stuff everyone pulls from when they need to explain what you do.

    Deliverables
  • Brand manifesto and origin story (the definitive version)
  • Stakeholder interviews to surface what's working and what's mythology
  • Audience-specific messaging arcs (investors hear different things than customers)
  • Translation guide for adapting your story across channels without losing the plot
  • Build the Foundation →
    Production Specs
    Active
    Timeline
    4-6 Weeks
    Investment
    $15K–$25K
    Protagonist ink
    Building Your Brand Narrative
    Inside Out
    INT. THE WRITERS ROOM - CONTINUOUS
    Does the culture match the promise?

    We build the foundational messaging infrastructure that powers everything—pitches, product launches, board decks, customer-facing content. The stuff everyone pulls from when they need to explain what you do.

    "Finally, our sales team and our product team are telling the exact same story."

    — VP Marketing, Enterprise SaaS
    Production Specs
  • Brand manifesto and origin story (the definitive version)
  • Stakeholder interviews to surface what's working and what's mythology
  • Audience-specific messaging arcs (investors hear different things than customers)
  • Translation guide for adapting your story across channels without losing the plot
  • Ongoing
    Retainer Engagement
    Build the Foundation →
    How do we show this, not just say it?
    Telling Your Hero's Journey
    EXT. PRODUCTION SET - DAY

    The Metamorphosis

    Story Activation

    We take the narrative infrastructure and turn it into actual assets that do the work—website copy that converts, pitch decks that close, content that positions you correctly in the market.

    Deliverables
  • Complete core website rewrite (homepage, about, services—the pages prospects read)
  • 3-month editorial strategy so you're not staring at a blank page every Monday
  • Voice & tone guide your team can actually use without calling you
  • Impact messaging and investor pitch deck that land the way you need them to
  • Schedule a 1-on-1 →
    Production Specs
    Active
    Timeline
    8-12 Weeks
    Investment
    $25K–$50K
    Protagonist ink
    Telling Your Hero's Journey
    The Metamorphosis
    EXT. PRODUCTION SET - DAY
    How do we show this, not just say it?

    Story Activation

    We take the narrative infrastructure and turn it into actual assets that do the work—website copy that converts, pitch decks that close, content that positions you correctly in the market.

    "The website copy converted 40% higher in the first month. The story works."

    — Director of Growth, Non-Profit
    Production Specs
  • Complete core website rewrite (homepage, about, services—the pages prospects read)
  • 3-month editorial strategy so you're not staring at a blank page every Monday
  • Voice & tone guide your team can actually use without calling you
  • Impact messaging and investor pitch deck that land the way you need them to
  • Ongoing
    Retainer Engagement
    Schedule a 1-on-1 →
    Ready for the world stage?
    FINALE
    EXT. THE WORLD STAGE - DAWN

    To Infinity & Beyond

    Full-Scale Narrative Stewardship

    Your fractional Editor-in-Chief. We own the narrative infrastructure as you scale—making sure your story stays coherent across every channel, every stakeholder, every new hire who needs to explain what you do.

    Deliverables
    • Complete digital overhaul (website, deck, one-pagers—the works)
    • Ongoing content showrunning (we produce or direct everything that goes out)
    • Full brand voice implementation across your team
    • Strategic partnership and stewardship (we're in the room when narrative decisions get made).
    Discuss Partnership →
    Production Specs
    Active
    Timeline
    On-Going
    Investment
    RETAINER ENGAGEMENT
    Protagonist ink
    FINALE
    To Infinity & Beyond
    EXT. THE WORLD STAGE - DAWN
    Ready for the world stage?

    Full-Scale Narrative Stewardship

    Your fractional Editor-in-Chief. We own the narrative infrastructure as you scale—making sure your story stays coherent across every channel, every stakeholder, every new hire who needs to explain what you do.

    "We don't send a press release without running it by Protagonist Ink first."

    — CEO, Healthcare Startup
    Production Specs
    • Complete digital overhaul (website, deck, one-pagers—the works)
    • Ongoing content showrunning (we produce or direct everything that goes out)
    • Full brand voice implementation across your team
    • Strategic partnership and stewardship (we're in the room when narrative decisions get made).
    Ongoing
    Retainer Engagement
    Discuss Partnership →
    Director's note

    "The audience doesn't know you have a voice
    until you show them."

    Every company has a product. Few have a plot. We build the story engine that turns users into fans and audiences into believers.
    — Let's start the show.
    © 2026 protagonist ink