It started with a realization.

We were drowning. 
And we weren’t the only ones. 

Protagonist Ink didn’t begin as a business plan. It began as a bev nap, late night at a bar when the world felt like it was breaking—the markets, the culture, the life around us.

One side of us had spent decades advertising luxury tech brands, phone carriers, Hollywood. The other spent just as long fighting to help New York and Los Angeles education programs and nonprofits get the attention they deserved. Then, what seemed like overnight, the world around us went from thriving to surviving. Good people doing their best in a system manufactured to keep them small. 

But all those stories we created for brands, for the movies, for performance halls and museums. They weren't about being small. They were about transformation.  

We didn’t set out to start a studio. But after twenty+ years of helping others transform their businesses, we realized we knew how to build a raft.